Voting Behaviour in the UK : Part B: From the 1970s to the General Elections of 1992 and 1997
See also Voting Behaviour in the UK: Part A: The Era of Party Identification.
See also The General Elections of 1997, 2001 and 2005: Some Comparisons
See also PowerPoint Presentation on The Era of Party Identification
BBC Coverage of 1992 and 1997 This source provides interesting video clips, for example on the Sheffield Rally and further links to information on all post -war general elections 1945-1997]
Introduction
In this document I shall refer fairly briefly to some of the significant political and social changes and important theoretical developments which have increased the complexity of studies of voting behaviour studies in the last 40 or so years. The issues to be considered in the introduction can reached via the following links and once these issues have been covered I shall turn to the 1992 and 1997 General Elections.
Declining Support for the Conservative and Labour Parties
The Decline in Party Identification
Changes in Class Structure and in the Nature of the Working Class
Class Dealignment: Measurement Difficulties
Class Dealignment: Sociological Explanations
Class Dealignment: Individualistic and Political Explanations related to Issue Voting
Some Criticisms of the Issue Voting Model
Spatial Issues and Valence Issues
Valence Issues, Leadership and Party Image
Other Social Influences on Voting Behaviour. [This link returns Part A of Voting Behaviour in the UK .Scroll down Part A for Other Social Influences on Voting Behaviour].
Declining Support For Conservative and Labour Parties
Since the 1960s overall electoral support for the Conservative and Labour Parties has declined while support for the Liberals/Alliance/Liberal Democrats and the Nationalist parties has increased although single party majority governments have still almost always been formed courtesy of the First Past the Post [FPTP} parliamentary election system.
Election Results: Percentages of the Popular Vote
| Con | Lab | Lib/ Alliance/Lib Dem | Other | |
| 1945 | 39.8 | 48.3 | 9.1 | 2.7 |
| 1950 | 43.5 | 46.1 | 9.1 | 1.3 |
| 1951 | 48.0 | 48.8 | 2.5 | 0.7 |
| 9855 | 49.7 | 46.4 | 2.7 | 1.2 |
| 1959 | 49.4 | 43.8 | 5.9 | 1.0 |
| 1964 | 43.4 | 44.1 | 11.2 | 1.3 |
| 1966 | 41.9 | 47.9 | 8.5 | 1.6 |
| 1970 | 46.4 | 43.0 | 7.5 | 3.1 |
| 1974 [Feb] | 37.8 | 37.1 | 19.3 | 5.8 |
| 1974 [Oct] | 35.8 | 39.2 | 18.3 | 6.7 |
| 1979 | 43.9 | 36.9 | 13.8 | 5.3 |
| 1983 | 42.4 | 27.6 | 25.6 | 4.6 |
| 1987 | 42.2 | 30.8 | 22.6 | 4.3 |
| 1992 | 41.9 | 34.4 | 17.8 | 5.8 |
| 1997 | 31.5 | 43.2 | 16.8 | 8.2 |
| 2001 | 31.7 | 40.7 | 18.3 | 6.0 |
| 2005 | 32.3. | 35.2 | 22.1 | 8.3 |
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2010?? |
[You could use these statistics to check your knowledge of British political history 1945-2005. For example who were the successive Prime Ministers and Leaders of the Opposition?] Notice that no post 2nd World War UK government was ever elected with 50% or more of the votes cast , that electoral support for the two main parties declined after 1970. and that the parliamentary under-representation of the Liberals/Alliance/Liberal Democrats led to stronger calls for reform of the electoral system.
Decline in Party Identification {To see the extent of declining party identification click here and then scroll down to page 6 for information from "The 2005 General Election in Great Britain [David Sanders, Harold Clarke, Marianne Stewart and Paul Whiteley].
Psephologists have emphasised the extent to which Party Identification [which was so central to the explanation of voting behaviour in Butler and Stokes' Party Identification Model] declined significantly especially in the 1970s. It is generally agreed that since then overall party identification has changed little although there has been further long term decline in the extent of strong party identification. Several possible reasons have been suggested for the decline of party identification.
Changes in the nature of individual social classes and in the class structure as a whole could result in partisan dealignment .
For example increasing working class affluence, the decline of traditional working class communities, the growth of the "new working class" and the increased importance of sectoral cleavages within the working class could all in principle result in declining party identification with the Labour Party.
Traditional processes of political socialisation which encouraged working and middle class people to identify with the Labour and Conservative Parties respectively have weakened thereby weakening traditional allegiances with these political parties.
Improved average education levels may enable more people to appreciate the complexity of political arguments and to recognise that no single political party has the "right answers" to political problems. Although it is also true for some people that increased education strengthens rather than weakens their party identification they may be in a minority.
Since the 1950s political issues have been covered in greater detail in the mass media and as individuals access serious TV and radio discussions between major spokespersons of the political parties and/or careful media analyses of party political programmes they may increasingly come to see merit in different sides of political questions and therefore to identify less with one particular party political viewpoint. This seems a generally plausible argument although it may also be argued that many listeners/watchers of serious political programmes may be especially likely to be strong party identifiers although, again , these may be in a minority.
Alternatively peoples' identification with any one particular political party may be much weakened by more strident campaigns in the popular press against what would otherwise have been their preferred political party.
People may interpret the performances of both major parties in government as poor leading to declining identification with both major political parties as occurred for example in the late 1960s and 1970s due to the perceived inabilities of both Labour and Conservative governments to manage the economy effectively.
By the 1970s it was possible that some individuals were increasingly concerned with so-called post-materialist issues relating to environment, quality of life , civil liberties, nuclear disarmament and "Third World" development which they believed were not being addressed seriously by the major political parties all of which resulted in declining party identification [and in some cases increased pressure group membership] among such individuals.
In the original formulation of the party identification model by Butler and Stokes it was suggested that party identification had a degree of permanence as a result of long term processes of political socialisation which caused working class and middle class voters to identify primarily with the Labour Party or the Conservative Party respectively and that individual issues, policies and political leaders had little influence on voting behaviour. However it has increasingly been argued that party identification also has an important more transitory component such that party identification could be influenced also by changes in party leadership, changes in ideology, changes in image and changes in policy. Thus, for example, party identification with Labour may have declined in the late 1960s and 1970s due to disaffection among previous party identifiers with core Labour Party principles of public ownership, increased welfare spending and support for the trades union movement. Similarly, the 1992 ERM crisis could have reduced identification with the Conservative Party while disillusion with the New Labour project could have reduced identification with the Labour Party especially by the time of the 2005 General Election.
Changes in Class Structure and in the Nature of the Working Class
There are major controversies surrounding the concept of social class and the analysis of the UK class structure. However it is generally agreed that in the last 40 years there have been significant changes in the shape of the UK class structure involving the relative growth of non-manual [or "middle class"] employment and the relative decline of manual [or "working class"] employment which in principle could be expected to harm the electoral prospects of the Labour Party. [Click here for Dawn Collis' IPSOS MORI article indicating changes in UK class structure measured in relation to the AB, C1, C2, DE Social Grade classification system which has traditionally been used in studies of voting behaviour.]
It has been suggested also that the nature of the working class has changed in various ways. Perhaps affluent manual workers have experienced a process of embourgeoisement [a theory which has been heavily criticised] or perhaps the working class has become an increasingly fragmentary social class as a result of so-called "sectoral cleavages" within the working class. or as a result of increasingly important differences between "the old working class" and "the new working class"
Class Dealignment: Measurement Difficulties
Perhaps these changes in the nature of the working class are among the factors which have led to a long term process of working class dealignment whereby working class voters became decreasingly likely to vote for their "natural class party": i.e. for the Labour Party .
There is evidence also of long term class dealignment among middle class voters who have reduced their support for their "natural class party": i.e. for the Conservative Party.
The actual measurement of the extent of class dealignment has presented several problems. In particular the psephologists Heath Curtice and Jowell argued in their study "How Britain Votes [1985] that the traditionally used social grade scheme [the AB, C1, C2, DE scheme] provided inaccurate measures of class position and that it should therefore be replaced by a more theoretically sophisticated social class schema involving the allocation of individuals into a new five class schema containing the salariat, routine non-manual workers, the petty bourgeoisie [including self employed manual workers], foremen and technicians and the working class . In this schema classes are defined so as to take account of differences in authority and autonomy at work as well as differences in income and the authors' data suggest that these variables have a considerable impact on voting behaviour. [Clearly some complex technical details are involved here but the authors point out that, for example once foremen are defined out of the working class the remaining skilled manual workers are more likely to vote Labour than semi-skilled and unskilled workers which is the reverse of the conclusion derived from the AB, C1, C2, DE schema].
Heath, Curtice and Jowell argued further that measures of class voting such as the Absolute Class Voting statistic and the Alford Index should be replaced by the use of so-called Odds Ratios which provided a measure of relative class voting which in their view was a more useful measure of class voting.
Absolute Class voting is measured as follows: it is [the percentage of working class voters voting Labour + the percentage of middle class voters voting Conservative] divided by 200; the Labour Alford Index is measured as follows: it is the percentage of working class voters voting Labour- the percentage of middle class voters voting Labour; similarly the Conservative Alford Index is the percentage of middle class voters voting Conservative -the percentage of working class voters voting Conservative. The Odds Ratio used as a measure of relative class voting in the Heath, Curtice and Jowell study is measured as follows: it is [the percentage of working class voters voting Labour divided by the percentage of working class voters voting Conservative] divided by [the percentage of middle class voters voting Conservative divided by the percentage of middle class voters voting Labour]
According to Heath, Curtice and Jowell when these methodological changes were made there was no evidence of class dealignment after all, although the authors did agree that the long term decline in the size of the working class had harmed Labour considerably. These conclusions in relation to class dealignment for a time generated considerable controversy in the psephological community. However it is now widely agreed that these controversies have subsided because in the General Elections of the 1990s there was evidence of class dealignment however it was measured.
An amendment: [Oct 19th 2009] I have had some difficulty finding a link to data on trends in class dealignment as measured by the methods mentioned above but you may now click here for a link to the relevant data from Political Choice in Britain. The Consistency Index referred to in the diagram is [the percentage of working class voters voting Labour- the percentage of middle class voters voting Labour] plus [the percentage of middle class voters voting Conservative -the percentage of working class voters voting Conservative.] This means that the Consistency Index = the Labour Alford Index plus the Conservative Alford Index. If possible you should also consult Political Choice in Britain [ a very detailed complex study by H. Clarke, D. Sanders, M. Stewart and P. Whiteley 2004], Elections and Voters in Britain [David Denver : Second Edition 2007] and also Sociology Themes and Perspectives [Haralambos and Holborn] for further discussion.
If we remember that at the high point of class voting in the General Elections of 1950 and 1951 approximately 80% of middle class voters voted Conservative while 20% voted Labour and approximately 65% of working class voters voted Labour while 35% voted Conservative the following data from IPSOS MORI can be used to give some indication of the extent of class dealignment between the early 1950s and 2005 . [With grateful thanks to IPSOS MORI] . I shall have occasion to repeat this table at intervals later in this document.
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Class Dealignment: Sociological Explanations
However disputes about the causes of class dealignment remain and we may distinguish here between sociological and political explanations of class dealignment.
As already mentioned working class dealignment could in principle be caused by changes in political attitudes which in turn were caused by sociological changes in the nature of the working class deriving from embourgeoisement and/or the growth of the new working class and/or increasing sectoral cleavages most notably between public sector and private sector workers and/or between consumers of private health care, education and transport consumers and consumers of publicly provided health care, education and transport and/or the growth of a "new working class" different in several respects from the "old working class."
From the 1950s onwards it was increasingly suggested that the more affluent sections of the working class were experiencing a process of Embourgeoisement. That is to say, these manual workers were becoming middle class. Their work was now less physically demanding; they were regularly consulted by management; they were better paid than many clerical workers; and it was claimed that consequently they did not see themselves as working class and partly as a result of this, were unlikely to vote Labour which helped to explain the three successive defeats for Labour in the General Elections of 1951, 19551955 and 1959. If this theory was correct, the boundary between the middle class and the working class was becoming very blurred especially if some proletarianisation of the clerical worker was also occurring.
However, the theory of Embourgeoisement was heavily criticised by Goldthorpe, Lockwood, Bechhofer and Platt in the so-called "Affluent Worker" studies of the late 1960s in which they aimed to compare the class positions of affluent factory workers, clerical workers and members of the traditional working class.
I shall not consider the details of the study here but in summary, Goldthorpe and CO claimed to have uncovered not a process of Embourgeoisement but the emergence of a "new working class" whose work experience, life styles, attitudes and values, although different from those of the traditional working class, were ,nevertheless, still recognisably working class. They argued also that a process of "normative convergence" between the "new working class" and the clerical workers was underway as clerical workers also increasingly joined trade unions attempting to halt the relative decline in their living standardsThe authors found also that in the late 50s and early 60s, affluent manual workers were still highly likely to support Labour as shown by the fact that 80% of their sample had voted Labour in the 1959 General Election. However, the Goldthorpe Lockwood study also indicated that this affluent working class support for Labour was conditional, instrumental and potentially volatile such that under different political circumstances, the affluent manual workers in the Goldthorpe Lockwood study could easily imagine themselves voting Conservative . Working class support for Labour did fall considerably in the 1970 General Election won by the Conservative Party but Labour recovered to some extent in the two General Elections of 1974, both of which it won narrowly.
The Conservatives under Mrs. Thatcher won the General Election of 1979 which resulted in another significant decline in working class support for Labour such that by 1979 only 41% of C2 and 49% of DE voters were voting Labour. In 1983 Labour lost working class support not to the Conservatives but to the Lib/SDP Alliance but from1983 onwards working class support for the Labour Party gradually began to increase again. Nevertheless by the late 1980s, it was again argued by some that the Embourgeoisement process was underway as the living standards of manual workers in secure employment did improve significantly and more and more of them bought their own houses , bought shares in privatised industries and were more likely to vote Conservative now than they had been in the 1960s, thus contributing importantly to Conservative General Election victories of 1979, 1983, 1987 and 1992. Social class inequalities actually increased in the 1980s and early 1990s again discrediting the idea that affluent sections of the working class were now experiencing embourgeoisement after all but such ideas obviously influenced the development of Labour's electoral strategy from 1983 onwards as we shall see below in the materials on the General Elections of 1992 and 1997.
In their study "British Democracy at the Crossroads" [1985] P.Dunleavy and Christopher Husbands developed a so-called radical model of voting behaviour which departed in several respects from the traditional Party Identification Model but also called into question some of the conclusions of the Issue Voting Model[ to be discussed below]. According to Dunleavy and Husbands class dealignment occurred because of the growth of sectoral cleavages within both the working class and the middle class as between public sector and private sector workers and between consumers of publicly and privately provided housing, health care, education and transport. Public sector workers and consumers of publicly provided services are more likely to Labour because they perceive Labour as the party most likely to improve public sector pay and conditions and to improve public services while private sector workers and consumers of privately services may be more likely to vote Conservative because they oppose the higher levels of taxation necessary to defend public service employment and the expansion of public services which they do not use. Thus the theory helps to explain why middle class public sector employees and/or consumers of publicly provided services are disposed to vote Labour and working class private sector employees and/or consumers of privately provided services are more likely to vote Conservative. [Also in their radical model Dunleavy and Husbands claim that governments may use their own policies to improve their own electoral prospects [as when the Conservatives embarked on a programme of council house sales; that the mass media help to spread a dominant class ideology whose widespread acceptance means that the voters' decisions are not as "rational" as is sometimes implied in models of issue voting and that the apparent correlation between voters policy preferences and their voting behaviour may arise because they have adjusted their stated policy preferences to conform to their voting decisions which have actually been determined by other factors. They argue also that the power of governments to determine the timing of the general election gave the Conservatives a significant advantage in 1983 . However it did not help the Conservatives in 1997 and it may be that it is unlikely to help Labour in 2010.
In your studies of voting behaviour you are certainly likely to encounter other versions of the dominant ideology model which focus entirely ion ways in which the mass media disseminate a dominant class ideology . As we now see Dunleavy and Husbands' radical model incorporates the dominant ideology but also includes other important elements.
Class dealignment has also been explained by Ivor Crewe in terms of differences between the old and the new working class noting that in the General Elections of 1987 and 1992 working class people living in the North or renting council accommodation or who were trade union members or who worked in the public sector[= "the old working class" ] were more likely to vote Labour than were working class people living in the South or buying/owning their own accommodation or who were not members of trade unions or who worked in the private sector [="the new working class"]. The predicted future growth of the new working class and decline of the old working class could be expected to harm labour's electoral prospects or so it was thought in the late 1980s and early 1990s. Crewe noted also that there appeared to be significant divisions within the middle class: middle class voters who were university educated and worked in the public sector were less likely middle class voters working in the private sector to vote Conservative and more likely to vote for the Alliance Parties and for the Labour Party. Perhaps it would be those middle class voters who by 1997 would be especially attracted to New Labour?
We may adapt the above analyses to distinguish between Labour's core working class support and working class voters who occupy cross class locations. If Labour's core voters are those who live in the North and in council housing and work in the public sector and are members of trade unions it is clear that an increasing proportion of working class people do not fall into all of these categories so that they may be said to occupy cross class locations and as a result they may be less like than the core voters to vote Labour.
Increasing numbers of families may be seen as mixed class families where for example male partners are skilled manual workers and female partners are clerical workers. One or other of the partners may be fairly likely to vote against their "natural class party" because of their exposure to competing political messages.
Class Dealignment: Individualistic, Political Explanations Based On the Issue Voting Model
Alternatively it came to be suggested in more individualistic models of voting behaviour known variously as rational voting, consumer voting or issue voting models that voters' decisions were now less influenced by social background factors [and especially by social class] and more influenced by individual voters' own assessments of different political parties' policies on issues which they considered to be salient. Thus, in simplified terms, if say Health, Education and Unemployment are seen by voters as the most salient issues of the general election campaign and if Labour has the preferred policies on these issues it is likely to win the general election. Especially in 1997 and 2001 but also to a lesser extent in 2005 voters preferred Labour policies to Conservative policies over a wide range of salient issues and it can be argued that this contributed significantly to Labour's three consecutive general election victories.
Criticisms of the Issue Voting Model
However important criticisms were made of the issue voting model. It was argued both by Heath, Curtice and Jowell and by Dunleavy and Husbands that individual voting decisions might in reality be influenced mainly by social background factors and/or by the broad images and/or the broad ideologies of the political parties and that when asked about their detailed party policy preferences they would simply adjust their policy preferences to conform to their choice of preferred party. Their judgements on party policies derived from their voting decision but it certainly did not explain their voting decision.
It was pointed out also that in some cases parties lost general elections despite being the preferred party on several of the most salient issues. In these cases it came to be argued that even if economic competence did not necessarily register as one of the most salient issues it was in reality one of the main determinants of voting behaviour. In 1992 , for example , Labour was the preferred party on several of the apparently most salient issues but may have lost the 1992 General Election mainly because of its perceived lack of economic competence and also because John Major was ranked much more highly than Neil Kinnock as a potential Prime Minister.
It was argued in particular by Heath, Curtice and Jowell [1985] that voting decision-making processes involved attempts by the voters to compare the broad ideologies of the political parties with their own ideological beliefs and that voters' party preferences derive much more from voters' ideological preferences than from their policy preferences on particular issues. More information on ideological voting is provided below.
Spatial Issues and Valence Issues
Spatial issues are those on which political parties adopt different political positions: [for or against privatisation; for or against increased taxation; for or against increased government spending; for or against greater economic equality; for or against industrial relations legislation sympathetic to the trade unions and so on] whereas valence issues are those on which there is a general consensus among political parties and voters in that for example all political parties and all voters are in favour of increased economic efficiency , improved living standards, better health care and reduced crime and on these issues voters are assumed to choose between the political parties on the basis of their assessments of the likely competence of the political parties to achieve these objectives. Especially important are the voters assessments of the economic competence of the political parties but it is also possible that even if voters approve of a particular party's policies on particular issues they may still doubt the competence of that party to implement its stated policies effectively thereby undermining that party's electoral prospects. Also, if it should be the case that actual differences in party policies on specific issues are small this will obviously increase the significance of valence issues as voters are more likely to vote on the basis of their assessments of overall governing competence. For this reason valence issues may have been especially significant in the General Elections of 1997 , 2001 and perhaps to a lesser extent in 2005.
Leadership and Party Image and Valence Issues .
It is very difficult to estimate the relative importance of party identification, issues, ideologies and leadership effects on voting behaviour. One party leader may be more popular than the leader of a competing party partly as a result of his/her own leadership qualities but also partly because of greater party identification with his/her political party, because his/her party espouses a more popular broad ideology or because it has more popular policies on the most salient political issues of the day.
In the era of strong party identification prior to the 1970s it was usually argued that leadership effects on voting behaviour were much weaker than the effects of party identification. There were very strong correlations between party identification and leadership preferences and where there was no such correlation it was clear that voting decisions were influenced more strongly by voters' party identification than by their leadership preferences. Thus, for example Butler and Stokes calculated that in the 1960s Labour identifiers who preferred the Conservative leader nevertheless voted Labour rather than Conservative in the ratio 2:1 and that Conservative identifiers who preferred the Labour leader still voted Conservative in the ratio 3:1.
In general elections between 1964 and 2005 it is clear that the party with the most popular leader usually won the general election although there were exceptions as when the Conservatives won in 1970 although Labour leader Harold Wilson was more popular than Ted Heath and in 1979 when Labour leader James Callaghan was more popular than Margaret Thatcher.
It has been argued more recently that in the era of declining party identification and increasing mass media focus on the political leaders that political leadership is an increasingly important influence on voting behaviour. This may arise especially if party policy differences on spatial salient issues are relatively small because in these circumstances perceptions of overall governing competence to deliver on valence issues [such as improved living standards, better health care and reduced crime] are likely to be more significant determinants of voting behaviour and it is the perceived abilities [or otherwise] of the party leaders [and other significant members of the leadership team] which are crucial to the creation of an image of governing competence.
Using this line of argument voters relative preference for John Major over Neil Kinnock in 1992 helped to improve the Conservatives' overall ratings for economic competence and thereby helped them to win the 1992 General Election while voters' preferences for Tony Blair over John Major [1997], William Hague [2001 ] and Michael Howard [2205] are considered by many to have been important influences on the General Election results of 1997, 29001 and 2005 although it has also been argued that Blair's declining popularity did cost Labour votes in 2005 although he was at least still more popular than Michael Howard. Nevertheless some controversy still exists: some famous analysts such as Ivor Crewe argued for example that in 2001 the Conservatives lost more because William Hague was unable to offset the unpopular policies and image of the Conservative Party than because he actually added to Conservative unpopularity.
Ideological Voting
The development of the ideological model of voting behaviour is associated most especially with Heath, Curtice and Jowell's study "How Britain Votes " [1985] . This is a long, detailed, complex study but its main elements may be summarised as follows.
Individual voters are socialised to accept particular attitudes and values much as in the party identification model but whereas in the party identification model it tends to be argued that most voters' political preferences lack ideological coherence, Heath , Curtice and Jowell argue that in many cases voters' attitudes and values can be combined to form recognisable ideological positions which exercise a major influence on voting behaviour and indeed a more significant influence on voting behaviour than voters' stated preferred policies on the most salient issues of the campaign.
Most voters vote for the party whose general ideological position is closest to their own general ideological position and on this basis the Conservatives won in 1983 primarily because more voters favoured their general ideological position by comparison with the ideological positions of the Labour Party and the Alliance parties. This does not mean that the Conservatives won because of the growing overall popularity of Thatcherism : they won because Thatcherism was more popular than the decidedly unpopular version of radical social democracy on offer from the Labour Party in 1983.
Voters ideological positions derive to a considerable extent from their social class backgrounds as in the party identification model and changes in the class structure involving the relative growth of the "middle classes" and the relative decline of the working class explained perhaps as much as 50% of Labour's decline in popularity between 1964 and 1983.
However Heath, Curtice and Jowell emphasise that they are not offering a purely deterministic model of voting behaviour in which social class position determines ideological values and ideological values determine voting behaviour.
Instead it is perfectly possible that political parties can take actions which will increase or reduce their levels of voter support beyond the levels which would be predicted by the overall shape of the class structure. Thus it is argued that in 1983 Labour's more radical ideological position was especially electorally damaging but so too were voters' perceptions as poorly led, economically incompetent, disunited and saddled with unpopular policies.
Thus Heath , Curtice and Jowell do not entirely reject the issue voting model : they argue instead that voting behaviour is based mainly by voters' class related ideological positions but that leadership, economic competence, unity and policies on salient political issues also exercise some influence over voting behaviour.
They themselves state that they are combining in their model the most useful elements of the party identification and issue voting models.
Key Political Events
Individual elections may well be influenced by key political events. Possible examples include the following.
The Winter of Discontent of 1978-9 which may have undermined Labour's electoral prospects in the 1979 General Election.
The Falklands War of 1982 which may have contributed to the increased popularity of the Conservatives during the run in to the 1983 General Election.
The resignation of Mrs Thatcher and her replacement by John Major in 1990 which improved the Conservatives' electoral prospects in 1992.
The ERM crisis of September 1992 which undermined the Conservatives' reputation for economic competence and contributed to their electoral defeat in 1997 .
The involvement of the UK in the Iraq War from 2003 onwards which in various indirect ways may have adversely affected Labour in the 2005 General Election.
The Voting Context Model
So far it has been argued that voting behaviour is influenced to some extent by sociological variables such as class, gender , ethnicity, age, region and religion as in the party identification model; that it is influenced by voters' assessments of party policies on salient political issues, as in the issue voting model; that sectoral cleavages within social classes exercise an important influence as in the radical model; that mass media influences are significant as in the dominant ideology model which also appears as an element of the radical model; and, in the ideological voting model that voters are influenced more by broad ideological factors than by specific political policies on salient issues. All of these models contribute importantly to the overall explanation of voting behaviour.
In the voting context model it is emphasised that although voting decisions are influenced by all of the factors mentioned above ,they also vary according to the differing nature of elections and the differing circumstances surrounding them. This model focuses on the explanations of why turnout is much higher in general elections than in local and European elections; why turnout in parliamentary elections is declining; why individuals abstain from voting; why they may vote tactically and why they may depart from their usual voting behaviour in particular elections.
Very useful information on the Voting Context Model [and on voting behaviour in general may be found in British Politics in Focus [ R. Bentley, A. Dobson, M. Grant and D. Roberts 2000] and you may also like to discuss the European Elections of 2009 as an example of elections which were influenced very much by the special political context in which they were held which derived from the controversies surrounding MPs expenses.
Future Documents
Early in the New Year I shall post some essays in which I try to assess the relative usefulness of the various models of voting behaviour outlined above. Meanwhile this is clearly an important task for yourselves!
BBC Coverage of the 1992 General Election: Once you reach this page you will see that although it is entitled Politics 97.it nevertheless provided good detailed coverage of the 1992 General Election. The links to the left of this page take you to more 1997 General Election pages but for more information on the 1992 General Election you can scroll down to the bottom of the pages and follow the links provided. However I have also copied these links immediately below and again in the section on the analysis of the 1992 General Election result!
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UK General Election Results 1987- 1997 : Percentage Share of Vote and Number of Seats Won
|
Year |
Turnout % |
Con : Vote Share Seats |
Lab: Vote Share Seats |
Lib Dem: Vote Share Seats |
Nat: Vote Share Seats |
Other: Vote Share Seats |
|
1987 |
75.5 |
42.3 376 |
30.8 229 |
22.6 22 |
1.7 6 |
2.3 17 |
|
1992 |
77.7 |
41.9 336 |
34.4 271 |
17.8 20 |
2.3 7 |
3.0 17 |
|
1997 |
71.5 |
30.7 165 |
43.2 418 |
16.8 46 |
2.5 10 |
6.6 20 |
Introduction
Following Labour's landslide General Election defeat of 1983 it was widely believed by Neil Kinnock and his advisers that Labour would be unlikely to regain office in the future with a traditional social democratic electoral strategy combining egalitarian economic and social policies targeted toward its core working class supporters concentrated mainly among trade unionists and council house tenants] with policies designed to appeal to a relatively small Labour-voting section of the middle class more concerned with issues related to disarmament, the environment and gender politics.
Instead because the working class was contracting numerically and because it was believed also that many more affluent workers were increasingly "aspirational" in their values it was seen as necessary to devise an electoral strategy which would reach out to both working class and middle class voters who had not in the past identified with Labour's traditional social democratic values and policies based around high taxation and high government spending and certainly had not identified with Labour's shift leftward in the early 1980s.
[The measurement of social class presents many theoretical and practical difficulties but in studies of voting behaviour individuals have traditionally been categorised in terms of their occupation by means of the "Social Grade" scheme involving the categories AB, C1, C2 and DE. Click here for more information from IPSOS MORI on this scheme which gives a very clear indication of the long term changes in class structure which could be expected to harm Labour. Similar conclusions can be derived from other class schema such as that used in the British Election Surveys].
Therefore between 1983 and 1987 Labour had attempted to cultivate a more modern, moderate, managerial image and to modify some of its policies: it had expelled Militant Tendency members from the Labour Party and distanced itself from the so-called "loony left" more generally . However for a variety of reasons the Labour Party was again defeated in 1987 and it was then that Neil Kinnock initiated the so-called Policy review which did lead to significant policy changes in readiness for the 1992 General Election. As a result of the Policy Review Labour adopted more market friendly economic policies; it discarded its policies of unilateral nuclear disarmament ; it indicated that Thatcherite industrial relations legislation would be modified but not entirely reversed; and it also scrapped its policies for the nationalisation of the banks although it did still propose to undo some of the privatisations of the Conservative government depending upon the costs involved.
Labour overtook the Conservativesin the opinion polls in late 1989 and given the unpopularity of the Conservatives in the polls , the weakened state of the UK economy, ongoing disunity over Europe and the cabinet reshuffles necessitated by the removal of Sir Geoffrey Howe from the Foreign Office and Nigel Lawson's resignation as Chancellor Mrs. Thatcher's position in government could now be seen as seriously weakened. The Conservatives' position worsened in 1990 as unpopular poll tax bills arrived and precipitated a "poll tax riot" in London and Labour opened up a large opinion poll lead. Michael Heseltine a major potential rival to Mrs. Thatcher, still claimed that there were no foreseeable circumstances in which he would challenge Mrs. Thatcher for the leadership of the Conservative Party. but further dissension over Europe finally prompted Sir Geoffrey Howe's resignation as Deputy Prime Minister , Mr. Heseltine's challenge to Mrs. Thatcher, her failure to win the necessary 15%+ majority on the first ballot, her resignation, the entry of Mr. Major and Mr. Hurd into the leadership contest, Mr. Major's victory in the second ballot, again without the necessary 15%+ majority and the immediate withdrawal from the 3rd Ballot by Mr. Heseltine and Mr. Hurd. Mrs. Thatcher had been replaced as Prime Minister by John Major. but from this point Labour's substantial opinion poll lead began to decline.
Between 1990 and 1992 the UK economy experienced a deep economic recession which in principle could have been expected to further reduce the Conservatives' chances of electoral victory especially because Labour's traditional opinion poll leads as the most favoured party on highly salient issues such as Health, Education and Unemployment were also well established . Faced with these difficulties Conservative strategists decided that their chances of victory would be much improved if they could undermine the credibility of Neil Kinnock as a future Prime Minister, undermine the credibility of Labour's claims that it could manage the economy with competence and present Labour as the party of high public spending, high taxation and high inflation.
By the time the General Election was called and during the actual election campaign opinion poll data suggested that the most likely outcome was a "Hung Parliament" possibly with Labour as the largest party . However the actual result was to be a great disappointment for Labour as the Conservatives achieved their fourth consecutive General Election victory with an overall parliamentary majority of 21. Although Labour increased its share of the vote by3.6% it did so mainly at the expense of the Liberal Democrats and other parties rather than at the expense of the Conservatives whose share of the vote declined by only 0.4%. Labour had modernised its image; it had discarded some unpopular policies; it had signaled a more business-friendly approach to economic policy and it had still lost despite the fact that the economy was in deep recession. Given that political and economic circumstances in 1992 were relatively favourable to Labour the 1992 defeat was seen as a body blow from which it would not be easy to recover in the future especially because by 1997 the economy could be expected to have recovered and the size of Labour's core vote could be expected to have contracted further. However as former Labour Prime Minister Harold Wilson had pointed out many years before, " A week in politics is a long time."
Among the factors suggested for Labours defeat in 1992 were the following:
Spatial Issues and Valence Issues.
Spatial issues are those on which political parties adopt different political positions: [for or against privatisation; for or against increased taxation; for or against increased government spending; for or against greater economic equality; for or against industrial relations legislation sympathetic to the trade unions and so on] whereas valence issues are those on which there is a general consensus among political parties and voters in that for example all political parties and all voters are in favour of increased economic efficiency , improved living standards, better health care and reduced crime and on these issues voters are assumed to choose between the political parties on the basis of their assessments of the likely competence of the political parties to achieve these objectives. Especially important are the voters assessments of the economic competence of the political parties but it is also possible that even if voters approve of a particular party's policies on particular issues they may still doubt the competence of that party to implement its stated policies effectively thereby undermining that party's electoral prospects. Also, if it should be the case that actual differences in party policies on specific issues are small this will obviously increase the significance of valence issues as voters are more likely to vote on the basis of their assessments of overall governing competence.
As we shall see John Major was widely preferred to Neil Kinnock as a potential Prime Minister; the Conservatives were widely perceived as more competent than Labour to manage the economy and the Conservatives were ahead of Labour on the spatial issue of taxation and government spending. These factors more than offset Labour's spatial advantage on the issues of Health, education and unemployment.
The Importance of Party Leadership.
The new Conservative PM John Major was much more popular with the
electorate than was Labour Leader Neil Kinnock.
The Economy
One of the most significant issues affecting voting behaviour is the state of the economy. In 1992 the UK economy was indeed in recession but voters tended to blame the UK recession either on international circumstances over which UK governments have little control or on former Prime Minister Mrs. Thatcher who had had left office in November 1990 and once Mrs. Thatcher was replaced as PM by John Major it almost seemed to many voters that there had already been a change of government [despite the fact that John Major had served briefly as Chancellor of the Exchequer in Mrs. Thatcher's government and was therefore heavily involve in the economic policy making of that government.]
In 1992 the Conservatives were perceived in general terms as more competent than Labour to govern and in particular [as was traditionally the case until the later ERM crisis of September 1992] as better able than Labour to manage the economy. Although the economy has entered recession under the Conservatives it was believed that a Conservative Government led by new PM John Major would best be able to deal with these economic difficulties and that under a Labour Government the future performance of the economy would worse than under a re-elected Conservative government.
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By the 1990s it was increasingly argued by psephologists that voters might assess the relative economic competences of political parties according to 4 interrelated criteria as indicated in the following table. They might assess retrospectively the economic performance of the government; that might attempt to predict prospectively the likely future economic performances of all parties in government; they might assess economic performance//competence in terms of its individual effects on themselves [egocentric evaluation] or in terms of effects on the economy as a whole [sociotropic evaluation].
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Alternative Assessments of Economic Competence |
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Even though the economy was performing badly in 1992 voters [see above chart], voters' prospective evaluations of future economic performance favoured the Conservatives. Also some voters were concerned that they personally would be adversely affected by Labour's taxation policies so that even if unemployment was seen as likely to fall under a future Labour government[ sociotropic evaluation ] this might be offset by a negative egocentric evaluation due to fears about Labour's taxation policies.. Crucial to this kind of analysis was that voters were not influenced only by the actual performance of the economy but more significantly by their expectations of the likely future performance of the economy under different possible governments and on this basis the Conservatives were preferred to Labour.
The Economy [2]: Government Spending, Taxation and Inflation
The Conservative party mounted a campaign from the Summer of 1991 onwards suggesting by January 1992 that ultimately Labour's new policy proposals would cost an extra £37 Billion which , according to the Conservatives would mean that all taxpayers would be forced to pay £1000 p.a. more than Labour was claiming. and publicised this figure all around the country in a new "Labour's Tax Bombshell" poster.
Labour, of course denied the Conservative claims as fictitious stating instead that their only fixed spending commitments were to increase pensions and child benefits and that all other spending proposals were conditional upon the growth of the economy. Furthermore the increases in pensions and child benefit were to be financed not by general increases in taxation but by an increase in the highest marginal rate of income tax from 40p to 50p in the £ and the removal of the income ceiling of £20,080 on national insurance contributions as a result of which taxpayers receiving incomes above this figure would now pay an additional 9P in the £ on all income above £20,080 p.a. The implication of the two policies combined was high income earners would now pay considerably more in income tax and national insurance contributions combined and that even those on £21,000 p.a. would now pay more in national insurance contributions.
This latter point worried Neil Kinnock because of his belief that the higher NICS might be seen by affluent manual working class voters earning say £16,000- £18,000 p.a. as a discouragement to their aspirations to earn above £21,000p.a. in the future as a result of which they might be discouraged from voting Labour. There were therefore debates between Smith and Kinnock as to whether the increased NICs might be phased in gradually rather than introduced straightaway and Kinnock actually suggested to journalists that the phasing in option would be chosen without having informed Smith of this decision in advance. It has been suggested that this resulted in presentational difficulties suggesting both that Labour lacked confidence in its own tax proposals and that coordination between Leader Kinnock and Shadow Chancellor Smith was poor. Finally, in any case, when Norman Lamont introduced the lower 20P income tax rate in the 1992 budget , Labour responded with proposed increased tax allowances to benefit the lower paid which were to be financed via the automatic abolition of the NIC ceiling. Although John Smith argued that 80% of voters would be no worse off under his tax plans and that many low income earners would be considerably better off. However it came to be argued after the General Election that Labour had been harmed by their proposals to increase taxes and NICS on the rich and comfortably off.
Later the Tories claimed also that the rate of inflation would also raise if Labour were elected: in the terms of another Conservative election poster voters would be hit by Labour's "Double Whammy of higher taxation and higher inflation.
Other Salient Issues: Health, Education and Unemployment
In the run up to the 1992 General Election Labour had established substantial opinion poll leads as the party with the preferred policies on salient issues such as Health, Education and Unemployment. However it is very likely that because John Major was preferred to Neil Kinnock as a potential prime Minister and because the Conservatives were seen as more competent managers of the economy there may have been doubts among some voters that even if Labour had preferred policies over a range of issues they might lack the overall governing competence to implement these policies. As mentioned above valence issues may have had a greater influence than spatial issues on many people's voting behaviour.
Electoral Reform
There have always been Labour politicians who thought that the current First Past the Post [FPTP] electoral system is undemocratic and unfair and support within the Labour Party for electoral reform grew during the 1980s due to the increasing belief that the introduction of Proportional Representation [PR] and the resultant possibility of coalition government between Labour and the Alliance/Liberal Democrats might offer Labour its best chance of ending the long period of Conservative government.
Neil Kinnock recognised the importance of the debate over electoral reform and set up a commission under Raymond Plant [then Politics Professor at Southampton University ]to investigate the case for electoral reform. The commission was not due to report until after the General Election and Neil Kinnock had not stated his own position on PR on the grounds that this might inhibit full frank debate within the Labour Party. However the state of the opinion polls in the run up to the 1992 General election suggested that a Hung Parliament was a strong possibility and ensured that the issue of electoral reform was bound to arise during the campaign and toward the end of the campaign Kinnock announced that he would invite members of the Liberal Democrats to join the Plant Commission as it continued its investigations although he still refused to state his own preference even when pointedly asked to do so in a TV programme chaired by respected TV journalist Sue Lawley for which he was heckled by the audience. which may well have harmed Mr. Kinnock's political image.
Now it was variously suggested that Kinnock's refusal to answer was an indication of his indecisiveness; that he was offering Liberal Democrat participation on the Plant Commission solely in order to attract Liberal Democrat voters to Labour; and that he was preparing to tamper with aspects of the UK constitution solely to secure political advantage. By contrast the position of John Major and the Conservatives was clear and unequivocal : the Conservatives supported FPTP and opposed PR ; they would defend the existing constitution and they had no thoughts of coalition with the Liberal Democrats. On balance the UK voters seemed to prefer the Conservative approach although, once again, their opinions may have been influenced more by their perceptions of the relative competences of Mr. Major and Mr. Kinnock than by their careful consideration of the relative merits of alternative electoral systems!
Of Party Political Broadcasts, the Sheffield Rally and Soapboxes.
Perhaps the two most memorable party political broadcasts of the 1992 campaign were Labour's PPB on the Health Service [which came to be known as "Jennifer's Ear"] and John Major's taxi ride around Brixton searching for his humble childhood home ["The Journey"]. Labour also arranged a mass rally of party supporters to take place in Sheffield toward the end of the campaign aiming to focus on the dynamism of the leadership and the hopes and expectations of the party faithful as Labour closed in on electoral victory. It has been widely claimed that the Sheffield Rally harmed Labour seriously in the final stages of the campaign by creating the impression that Labour had already presumed upon the support of many voters who were as yet undecided and that, especially, Neil Kinnock's behaviour prior to beginning his speech were more those of a rock concert impresario than of a possible future prime minister. Years of effort to build up Mr. Kinnock's image of gravitas disappeared in a matter of seconds....allegedly. [To see a video clip of the Sheffield Rally click here and follow the video link on the Right Hand side of the page; you can similarly find a clip of John Major on his soapbox].
Meanwhile the Conservative campaign focused considerably on the personality and character of John Major. There were many meetings with supporters but also, in scenes reminiscent of less choreographed past elections he was seen standing in Luton Town centre on his "soapbox" dealing with angry hecklers who may themselves to some extent have indirectly dissuaded some voters from voting Labour. Many, [including Neil Kinnock himself] believe that the Sheffield Rally did harm Labour but it is likely that the result of the General Election was decided by more fundamental issues. Perhaps, as the BBC coverage suggests, if Labour had won the Sheffield Rally would have been remembered for its outpouring of energy and enthusiasm and John Major's soapbox electioneering as eccentric and out of touch with the modern world. Or perhaps not!
. The Conservatives benefited from
mass media sympathy.
The Pro-Conservative Press [and especially the pro-Conservative Tabloids] had supported the longer term Conservative campaign against Labour spending and taxation plans and published especially powerful anti-Labour editorials and articles in the last days of the election campaign itself which some argue must have contributed to the apparent late swing against the Labour Party which caused the polling organisations to fail to predict the Conservative victory. It is likely that if party identification has declined the mass media can in principle have a stronger influence on voting behaviour but extremely difficult to assess the extent of such influence. An issue for you to research for yourselves.
BBC Coverage of the 1992 General Election: Again! Follow the links below
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See also:
1992 - Conservatives |
Social Class and Voting Behaviour in 1987 and 1992 [Source : IPSOS MORI ]
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OCT 1974 1979 1983 1987 1992 1997 2001 2005 |
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We may note the following main points in relation to the above table.
Between 1987 and 1992 ABC1 Conservative voting remained unchanged at 54%. ABC1support for Labour increased by 4% from 18% to 22% but at the expense of the Lib Democrats. Labour by 1992 had regained much of its support among ABC1 voters which it had lost between 1979 and 1983.
Between 1987 and 1992 Skilled C2 Conservative support declined by 1% from 40% to 39% . C2 support for Labour increased from 36% to 40% mainly at the expense of the Liberal Democrats. Again Labour by 1992 had regained much of its support among C2 voters which it had lost between 1979 and 1983.
Between 1987 and 1992 DE support for the Conservatives actually increased from 30% to 31% .DE support for Labour also increased by 1% while DE support for the Liberal Democrats fell by 4%.
The overall extent of class voting can be measured vis Alford Index statistics, via the extent of absolute class voting and via calculation of odds ratios and it depends also upon the system of class classification adopted. Clearly this presents several problems since the measured extent of change in class based voting varies according to depends upon the measurement method adopted and the system of class classification used.
However Ivor Crewe has concluded that that there was a slight increase in class voting in 1992 but that the % of voters voting along class lines was still only 47%: i.e. more voters were not voting in accordance with their social class so that there were more deviant voters than non-deviant voters which explains why the term "deviant voter" , even by the 1980s came to be used far less often than in the 1950s and 1960s.
An amendment: [Oct 19th 2009] .As mentioned above I have had some difficulty finding a link to data on trends in class dealignment as measured by the methods mentioned above but you may now click here for a link to the relevant data from Political Choice in Britain. The Consistency Index referred to in the diagram is [the percentage of working class voters voting Labour- the percentage of middle class voters voting Labour] plus [the percentage of middle class voters voting Conservative -the percentage of working class voters voting Conservative.] This means that the Consistency Index = the Labour Alford Index plus the Conservative Alford Index. If possible you should also consult Political Choice in Britain [ a very detailed complex study by H. Clarke, D. Sanders, M. Stewart and P. Whiteley 2004], Elections and Voters in Britain [David Denver : Second Edition 2007] and also Sociology Themes and Perspectives [Haralambos and Holborn].
Gender and Voting Behaviour
It is pointed out that although Labour increased their support slightly among men partly at the expense of the Conservatives, both Labour and the Conservatives increased their support among women, in each case at the expense of the Liberal Democrats. Labour would have hoped to have improved their support among women more than they actually did. You may click here for IPSOS MORI data on gender and voting behaviour 1974-2005. which certainly do show that Labour's electoral performance improved more among men than among women between 1987 and 1992. Why, you may ask?
Further Useful Links: Neil Kinnock for the BBC on 1983-1992 . Book Chapter on Labour 1983-1992 ...analysing changes in Labour's organisation and policies
The 1997
General Election.
By 1992 Labour had still been unable to devise an electoral strategy which would enable them to offset the decline in the size of their potential core support caused by the reduced size and possible changes in the nature of the working class .[There were, however, some social changes which could be expected to improve Labours electoral fortunes. Thus, according to Heath, Curtice and Jowell (Can Labour win? 1994), increased numbers of ethnic minority members, increased access to higher education and reduced church attendance could all help Labour but the relative decline in the size of the manual working class was a key factor reducing their prospects and Heath Curtice and Jowell also found evidence of a long term decline in party identification with the Labour Party up to 1992.]
.Following the 1992 Labour defeat, Neil Kinnock resigned to be replaced as leader by John Smith .Soon after the beginning of John Smith's leadership the UK was forced out of the ERM which seemed to suggest that the Conservatives' macroeconomic strategy was now in total disarray which undermined the party's reputation for economic competence which enabled Labour opened up a large opinion poll lead over the Conservatives. It seemed now seemed possible that Labour could win the next election without any significant new policy initiatives and it has been suggested that as a leader who wished to foster party unity Smith would be unwilling to take new initiatives which might endanger party unity. He did however introduce changes to union voting procedures in Labour's parliamentary candidate and leadership elections but the so-called modernising faction within the party whose leaders were Tony Blair and Gordon Brown believed that further changes of party policy would be necessary to take the Labour to victory next time around. John Smith died prematurely in 1994 and was replaced as leader by Tony Blair.
As the statistics at the beginning of the document show Labour secured a massive General Election victory in 1997 if the result is measured in terms of seats won although in terms of their percentage shares of the vote and of the potential electorate their victory was much less impressive. Several factors contributed to Labour's "landslide" victory in 1997.
Leadership
Following the 1992 Labour defeat, Neil Kinnock resigned to be replaced (briefly) by John Smith whose untimely death was followed by the election of Tony Blair as Labour Party leader. Blair appeared to exude confidence, competence, slightly left of center moderation and modernization. For example closer links would be fostered with industry and there would be constitutional reforms such as devolution and reform of the House of Lords which could be seen as evidence of Blairs wish to modernize the UK constitution. while strenuous efforts were to be made to distance the Labour Party from aspects of its own history and ideology all of which were encapsulated in the redefinition of the Labour Party as "New Labour".
[It would be useful for you to analyse the ideology of New Labour. What are the core components of this ideology? How does New Labour differ from Old Labour? Are the differences between New Labour ad Old Labour overstated or does New Labour represent a significant shift in the direction of neo-liberalism? And what is neo-liberalism? I hope to produce a document on New Labour ideology early in 2010!]
Meanwhile the Conservative Government was affected by allegations of
incompetent leadership, for example in relation to the BSE crisis, disunity over Europe,
hypocrisy over family values and political sleaze in relation to "Cash for
questions". (Neil Hamilton, the Conservative MP for Tatton, was accused of asking
parliamentary questions in exchange for money and hospitality at the Paris Ritz hotel
owned by Mohammed Al Fayed. and the issue of Sleaze took up several days at the beginning of the General
Election campaign and prevented the Conservatives from opening on a more positive note.

Salient Spatial Issues
It has been argued that in the era of partisan dealignment the relative standings of the political parties on salient issues will have a greater impact on voting behaviour although it must be remembered that it is difficult to assess the exact impact of political issues on voting behaviour since individuals, stated preferences on political issues may be determined by their party preferences rather than determinants of party preferences. Nevertheless political issues surely help to determine party preferences to some extent and the following data show that the Labour Party was preferred to the Conservative Party, sometimes by very large margins , on 4 out of the 6 most salient issues of the campaign.
Labour also tried with some success to challenge the Conservatives on issues such as law and order, the family and support for private enterprise. Blair as shadow Home Secretary had often used the sound bite "Tough on crime, tough on the causes of crime" to signal that Labour would now be tougher on law and order than in the past and although according to these IPSOS MORI statistics the Conservatives were still preferred marginally to Labour on Law and Order the difference was much smaller than at previous general elections.
| Political Issue | Salience of Issue | Party Popularity Ratings [%] on Salient Issues among respondents mentioning the issue as salient |
| Health | One | Con 13; Lab 51; Lib Dem 10 |
| Education | Two | Con18; Lab 41: Lib Dem6 |
| Law and Order | Three | Con32; La30; Lib Dem 6 |
| Unemployment | Four | Con12; Lab 50; Lib Dem 5 |
| Pensions | Five | Con 18; Lab43; Lib Dem7 |
| Taxation | Six | Con41: Lab26; Lib Dem 8 |
Salient Valence Issues: The Economy
The Conservatives have traditionally been seen by the electorate
as better managers of the economy and the state of the economy has also
traditionally been seen as a major factor influencing the
outcome of general elections thereby usually providing the
Conservatives with a significant electoral advantage. However the Conservative reputation for economic
competence was seriously eroded by the fiasco of UK withdrawal from the ERM in Sept 1992.
Even when the economy came out of recession , there was initially little or no improvement in the
Conservative reputation for economic competence
BBC
Coverage of UK exit from ERM
Meanwhile Labour worked hard to improve its reputation for economic
competence mainly by distancing itself from the traditional social
democratic "tax and spend image" of the
past. Clause Four of the Labour Party constitution
was re written removing Labours traditional commitment to nationalization;
trade unions were told that they could expect "fairness not favours" from a
Labour Government and Labour indicated that it recognised the importance of
"business-friendly" as a means of securing economic growth and rising
living standards.. In an attempt to further
strengthen their reputation for economic
competence Labour announced that if elected there were to be no increases in standard and higher rates of income
taxation and that spending plans for the first two years of a new Labour Government would be the
same as those already announced by Conservative Chancellor Kenneth Clarke.
Party
Images In the era of Party Identification it was claimed that
voting behaviour was heavily influenced by the overall images of the political
parties. In 1997 the Labour Party had the most favourable party image according
to several criteria which must have contributed to some extent to its electoral
success. IPSOS MORI produces very detailed long term
trends upon a range of topics relating to the public images of the political
parties. The following data from the IPSOS MORI illustrate the percentages of
respondents ranking the Conservative and Labour Parties according to a range of
image -related criteria. Clearly the Labour Party was preferred to the
Conservative Party according to most issue criteria but it is also noteworthy
that both political parties scored poorly when ranked according to some
important criteria.
April 1997:
Respondents perceptions of Conservative and Labour
Parties
Disunity in the Conservative Party [most especially over
Europe] and criticism of his leadership led John Major to organize another Conservative
leadership election in 1995 in an attempt to reassert his leadership but this served only
to highlight party disunity and just as Labour had been harmed by party disunity in the
1980s so now were the Conservatives in 1997. [Diagram from BBC 1997 General
Election coverage] The Mass Media It was generally agreed that Labour fought a
more professional
election campaign with Peter Mandelson, Alistair Campbell and Gordon
Brown playing important roles in management of the mass media
and Labour may also have benefited from the decision of the Sun newspaper to support
Labour rather than the Conservatives while some other pro-Conservative
newspapers tended to moderate their criticisms of Labour not least because they
were very critical of John Major's overall leadership of the Conservative Party
and in some cases of what they perceived to be his insufficient Euroscepticism. Tactical Voting Labour were helped by tactical voting. There was an
overall national swing to Labour of 10.8% but in fact Labour won more seats than would
have been predicted by this national swing because of larger swings to Labour in marginal
constituencies Notice also that although the Liberal Democrat share of the
vote fell form 17.8% to 16.8% between 1992 to 1997 their number of seats won
increased from 20 to 46 and part of this increase was clearly due to tactical
voting. Party Identification Psephologists have pointed to the
importance of a long term trend of declining party identification and in
particular to declining strong party identification since the 1970s. However
many voters do continue to identify with particular political parties and the
following data [from IPSOS MORI] indicate that in 1997Labour identification was greater than Conservative
identification but also that Labour's share of the vote in the 1997 General
Election was 7.2% above its party identification score whereas the
Conservatives' share of the vote in 1997 was only 0.7% above its party
identification score. Patterns of party identification clearly helped to explain
Labour's victory. [I hope to provide information on the 2001
and 2005 General Elections fairly soon]
Social Class and Voting Behaviour in 1992 and1997.
[Source : Ipsos Mori.] 56 59 55 54 54 39 38 37 19 24 16 18 22 34 34 30 21 15 28 26 21 20 22 26 +37 +35 +39 +36 +32 +5 +4 +6 26 41 40 40 39 27 29 33 49 41 32 36 40 50 49 40 20 15 26 22 17 16 15 19 -23 0 +8 +4 -1 -23 -20 -7 22 34 33 30 31 21 24 25 57 49 41 48 49 59 55 48 16 13 24 20 16 13 13 18 -35 -15 -8 -18 -18 -38 -31 -23 The above data indicate that in the General Election of 19997
Labour gained substantial support among all social classes and that the
Conservatives lost substantial support from all social classes. Although we
cannot calculate overall indices of class voting from these statistics because
the data
for the working class are split between C2 and DE groupings calculations of
Alford indices, absolute class voting and odds ratios all indicate that there
was some overall decline in class voting between 1992 and 1997 because switch of middle class
voters from Conservative to Labour was greater the switch of working class
voters from Conservative to Labour. [An Amendment: [Oct 19th 2009]
As already mentioned above I have had some difficulty finding a link
to data on trends in class dealignment as measured by the methods mentioned
above but you may now
click here for
a link to the relevant data from Political Choice in Britain. The
Consistency Index referred to in the diagram is [the percentage of
working class voters voting Labour- the percentage of middle class
voters voting Labour] plus [the percentage of middle class voters
voting Conservative -the percentage of working class voters voting
Conservative.] This means that the Consistency Index = the Labour Alford
Index plus the Conservative Alford Index. If possible you should also
consult Political Choice in
Britain [ a very detailed complex study by H. Clarke, D. Sanders, M. Stewart
and P. Whiteley 2004], Elections and Voters in Britain [David Denver :
Second Edition 2007] and also Sociology Themes and Perspectives
[Haralambos and Holborn]. in relation to
the 1992 General Election it will be a useful exercise for you to
consult your textbooks for data on overall changes in class voting as measured
by the different criteria. ] Voting Behaviour and Other Social
Characteristics 1997
Click here for IPSOS MORI data on the social characteristics of the voters
in the 1997 General Election. It is important to note that Labour's support
increased among all social classes, among men, women, the young , the middle
aged and the old and in all geographical regions at the 1997 General Election by
comparison with 1992. What were the shares of votes
of the Conservative, Labour and Liberal Democrats in 1992 and 1997? How many parliamentary seats
did each party win? How were the General Elections
of 1992 and 1997 affected by leadership issues? Distinguish between valence
issues and spatial issues? How have psephologists
analysed relationships between the state of the economy and voting
intentions? Analyse the possible effects
of economic factors on the results of the General Elections of 1992
and 1997. Why may party images in 1997
have affected the General Election result? Analyse the possible effects
of spatial issues on the results of the General Elections of 1992
and 1997. What do you understand by the
term "New Labour"? Did the "New Labour" ideology
help :Labour to win the 1997 General Election? How did relationships between
social class and voting behaviour change between the 1992 and 1997
General Elections? How might developments in the
mass media have affected the results of the 1992 and 1997 General
Elections? Future Documents I hope to provide further Voting
Behaviour documents. Comparing the General
Elections of 1997, 2001 and 2005 Related PowerPoint
Presentations Two Essays In the analysis of political issues psephologists distinguish
between spatial issues where political parties take
significantly different positions on issues and valence issues
which involve objectives on which most people agree but where
disagreement is possible as to the capabilities of the different
political parties to achieve these stated objectives. For
example positional issues include decisions whether to increase
or reduce taxation or to opt for unilateral or nuclear
disarmament while valence issues relate to the management of the
economy where all voters support the objective of raising living
standards but may rate differently the capability of different
political parties to achieve the desired improvement in living
standards. 
Conservative
Labour
1 A divided
Party
44
12
2 A moderate
Party
11
15
3 An extreme
Party
11
5
4 A Party which
represents all classes
10
31
5 A party which
is concerned about people in real need in Britain
8
36
6 A Party which
is out of touch with ordinary people
50
7
7 A Party which
has sensible policies
10
27
8 A Party which
has a good team of leaders
10
31
9 A Party which is too
dominated by its leader
10
15
10 A Party which understands
the problems facing Britain
5
9
11 A party which will
promise anything to win votes
40
31
12 A party which keeps its
promises
5
9

General
Election 1997
General
Election 2001
General
Election 2005
Percentages identifying with
the 3 major parties
Con 29 ; Lab 36 Lib Dem
11 [March '97 ]
Con 24; Lab 4 2 Lib
Dem 10 [ May' 01]
Con 16 Lab 35 Lib Dem 22
Con 25 Lab 31 Lib Dem 19
[June '08]
Percentages voting for the 3
major parties
Con 30.7; Lab 43.2; Lib Dem
16.8
Con 31.7 Lab 40.7 Lib Dem
18.3
Con 32.3 Lab 35.2 Lib Dem
22.1
Oct 74
1979
1983
1987
1992
1997
2001
2005
Middle class (ABC1)
Conservative
Labour
Lib / Alliance / LD
Con lead
Skilled working class (C2)
Conservative
Labour
Lib / Alliance / LD
Con lead
Semi / unskilled working class (DE)
Conservative
Labour
Lib / Alliance / LD
Con lead
The General Elections of 1992 and
1997
Description, Analysis and Explanation